Tokens between measure 2 and measure 5 are appropriate for most long-running text.The following three points are basic guidelines for selecting measure tokens: Since larger text takes up more screen real estate, it may make sense to assign it a relatively small measure. Large text can have a shorter measure.In contexts when users will be reading short passages of text (such as footnotes or alerts), you can safely set somewhat longer or shorter lines than usual. Short passages can have measure outside the ideal range.Thus, text with more space between lines can have somewhat longer line length. Since one of the functions of measure is to help readers move from one line of text to another more naturally, the effects of a long measure can be lessened by increasing the space between lines. Text with greater line height can have a longer measure.A good target for long texts is 66 characters ( measure 2). The current standard range for readable line length is 45 ( measure 1) to 90 characters per line ( measure 5). Most lines of text should be 45–90 characters.Type set flush left provides the eye a constant starting point for each line, making text easier to read.Ĭontrolling the length of lines of text (also known as measure) helps readers’ attention flow easily from one line to the next, making reading more natural and comfortable. Justified text, common in print, does not yet display well enough in a web browser to be considered a best practice. ![]() While right-aligned, centered, and justified text have their place, most websites benefit from a consistent use of left-aligned text.
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